A website might look nice, but if it doesn't contain the information people are looking for, and it does not come up when key words are typed in search engines, the site is useless. A few years ago, a friend of mine had a website built for his company, and his site looked great. The only problem was, the site was built as either a .jpeg or pdf (I can't remember which), so it never came up in a search.
Sites designed with the user in mind are ones that work best. The designer and content manager needs to think like a user and ask themselves, "What am I looking for and where would I look?" everytime they place content on a page.
Below is an image of the home page of the company Wake Interactive's website. I believe this website, http://www.wakeinteractive.com/, is very well designed and easy to use. These are both good things since the company is a creative web design company that builds websites for clients. I really like everything about this website and I think it hits all of the "good website" marks listed above. If I were looking for a company to build my website, I would pick this company based on their own site.
I like this blog and agree that it is important for companies to ensure that their web sites have a professional look to them and the navigation through the site is easy to accomplish. If I am searching for a product to buy on-line and have a number of websites I can go to purchase the product I will immediately move away from web sites that are difficult to work with. First impressions are everything, especially when it comes to web site functionality
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