I think a lot went wrong with the design of this poster. Although the movie wasn’t that great to begin with, I think they lost their opportunity to market it correctly by designing a poster that has so much copy on it.
Jennifer Aniston is very well known and liked by so many people – I feel that they should have picked one or two main photos of her and used them on a majority the poster. I don’t think the reviews at the top add a lot to the poster – I think they take up too much room and personally, I don’t know what a movie with “range and depth” and “winning delicacy” really means. If I were designing the poster, I would have kept the one review that says “Sly, comic and touching” and then used a photo of Jennifer as the focal point.
I believe the photos break up the text and readers’ eyes don’t know where to look first. I know that movie posters must have all of the credit information that is at the bottom of this poster, but overall I believe this poster would have been more effective with less text. I do like the sans serif font they chose because it gives the poster a soft look and is a good font to represent “a good girl.” Although the cool colors match Jennifer’s shirt in the photo, I am surprised they chose blues because usually warmer colors such as red or pink are associated with females. Maybe since because in the movie it is ironic that she is called “a good girl” they chose blue to play on that? I think a lot can be done with a movie poster to make the film look good, and I believe the designer was off the mark with this one.
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